Spearhead Training > Exclusive In-Company Programmes > Developing A Crisis Management Strategy

Developing A Crisis Management Strategy
'Preparing Effectively For The "Unexpected"

Who Should Attend?
All staff who are involved in crisis management planning for their organizations, or personnel who will be put in the front line if a crisis occurs.

About the Programme
This course is designed to show delegates how to create a crisis management procedure that is both workable and flexible. By its very nature a "crisis" is something that usually happens unexpectedly. Then it has to be dealt with; often with limited, or inadequate, resources. Even companies which have crisis management procedures often find that when put to the real test, they are cumbersome and unworkable. This course uses case studies of different crises from the business and corporate world. It examines good and bad examples of crisis management and "crisis mis-management". In any crisis planning, the first thing to ask is "what possible crises could we face?" The second is "what resources do we have, or need, to deal with each of these possible scenarios?" So how good is your organization at seeing potential crises, and planning for them? This programme will teach the core skills needed to put together a strategy that is both realistic and practical with the best chance of success, when (not if) the unexpected happens.

Course Objectives

• Delegates will learn the key skills of crisis management planning
• They will examine case studies - from the US Tylenol scare of 1982, to the Gulf Air Crash of August 2000
• They will have a clear understanding of the elements involved in good crisis management
• They will leave with the tools and skills to allow their organization to create a workable and realistic crisis management procedure

What You Will Gain

• Increased confidence in understanding the concept of 'crisis management'
• Awareness of good and bad examples of crisis management
• Clear guidelines for creating a workable and realistic crisis management strategy for your organization
• Advice on how to deal with the media in a crisis situation

Programme Contents

• What Is 'Crisis Management'?
• Background Information
• The Structure Of A 'Crisis'
• A Case Study: Tylenol 1982
• The Gulf Region And Crisis Management
• Dealing With The Media
• Perceptions In A Crisis
• Opportunities In A Crisis
• "Do's' And 'Don'ts' In A Crisis
• Preparation For A Crisis
• Forming Your Team
• Crisis Psychology
• Who Are Your ‘Audiences' In A Crisis?
• Are The Right Resources In Place?
• Contents Of Your Crisis Management Manual?
• Checking (And Rechecking!) Your Procedures
• Your Crisis Checklist
• Your Own Personal Action Plan For Future Development

A number of contemporary case studies will be examined during the course from deliberate corporate deceit, to lack of financial control in financial institutions that led to a crisis, - to oil rig disasters, and air crashes.