Who Should Attend?

Confident writers, who need to be able to express their ideas even more clearly and effectively, to an advanced standard in English. Whether you are summarising reports to present key information to senior management, or writing to your key customers, this is the course for you. Participants should already have a very good comprehension of Business English, and have ideally completed our Writing For Business (Level 1) programme.

About the Programme

This advanced programme has been designed to improve your business writing skills. You will practise writing a variety of formal business correspondence, as well as enhancing your accuracy and written fluency skills. This course is an excellent way to ensure you lead the way and set examples for others to follow.

Course Objectives

• To review the basic principles of Business Writing
• To improve overall accuracy skills in advanced Business Writing
• To understand what your key message is, and deliver it in a courteous, clear and concise way
• To practise using positive language, especially when giving bad news
• To understand your audience, and use the right words to suit them
• To develop summarising skills to extract the key information
• To gain advanced proofreading skills to give your writing the professional touch

What You Will Gain

• Confidence in writing to an advanced level
• The ability to write different types of emails and letters to suit the correct purpose
• An in-depth understanding of what essential information to include in business writing
• Accuracy and fluency in your written communication
• An in-depth understanding of what essential information to include in Business Writing

Programme Contents

DAY ONE
• The Impact Of Poor Communication On Business
• The 7C's Of Written Communication
• The Inverted Pyramid Style Of Writing
  > Delivering The Key Message
  > Stating The Purpose Using The 4 'I's (Inform,Interpret, Instruct, Influence)
• Making Bad News Sound Better
  > Using Positive Word-Power
• Language Types
  > Using The Right Words To Suit Your Audience
  > VHF Frequency Words (Visual, Hearing, Feeling)

DAY TWO
• Summarising Skills & Extracting The Key Information
• Putting It Into Practice - Some Example Modules
  > Responding To Customer Complaint Letters / Emails
  > Financial Collection Letters
  > Covering Letters For Job Applications
  > Making Requests
  > Accepting & Declining Invitations
  > Sending Confirmations & Polite Reminders
• Advanced Proofreading Skills
  > 'The Fog Factor'
  > 'Cloze' Testing
• End Of Course Assessment & Feedback Session

2 Days - Non-Residential

Delegate spaces available on the following course dates: