Who Should Attend?

Those people who are responsible for any type of event or public occasion such as: conferences, seminars, sports competitions, product launches, exhibitions, gala dinners, musical events, etc. Learn vital planning techniques that will help you to plan events better, which can also be used in other areas of your work to help you meet deadlines and coordinate projects.

About the Programme

Events - big or small - are successful when they run smoothly, adequate resources are provided for the participants, and attendees' expectations are fully met. How many times have you been disappointed that there are too few / too many people, long queues for catering, nowhere to purchase a drink, insufficient lavatories provided, or nowhere to sit? When it comes to media coverage the amount of publicity generated often does not necessarily depend upon high budget advertising. Working with the media can be rewarding for your organization, and can often be done in a cost effective way. Learn to maximise opportunities for coverage, through shrewd planning and coordination. The key to good event management is planning and preparing effectively, providing for contingencies, and having a flexible and adaptable approach.

Course Objectives

• To learn basic planning and organizing skills to ensure any event you organize completes on schedule and on target
• To understand the mechanisms to control the cost of an event
• To learn to derive maximum PR benefit from an event
• To understand the value of making contingency plans

What You Will Gain

• The confidence to arrange events which run smoothly and are a credit to your organization
• A step-by-step guide on how to produce timely, well-run occasions, functions and events that everyone will remember for the right reasons
• An insight into how to harness creative ideas and turn them into an event with flair and imagination

Programme Contents

DAY ONE

• The Event Manager
• Identifying Key Players
• Classification Of Events
• Event Project Life Cycle
  > Pre Event – Concept & Design
  > Developing The Concept
  > Analysis & Logistics
  > Feasibility – Green Or Red Light?
  > Event Proposal
  > The Planning Process
  > Committing Resources
  > Budget & Financial Management
  > Permits, Licences & Sponsorships
  > Marketing & Promotion
  > Risk Management

DAY TWO

• The Event
  > The Programme
  > Management Of The Event
  > Safety & Crowd Management
• Post Event
  > Debriefing & Evaluation Reports
  > Sponsors & Media Feedback

Case studies & practical exercises will be used during the course to make this a lively & participative programme. Delegates will have the opportunity to discuss ideas & concerns regarding forthcoming events they are responsible for coordinating. It is impossible to anticipate every eventuality, but this course will provide a thorough understanding of what the event manager should expect.

2 Days - Non-Residential

Location: Dubai

Delegate spaces available on the following course dates: