Spearhead Training > Management & Leadership > Event Management

Event Management
'A Step-By-Step Guide To Hosting Successful Occasions, Functions & Events'

Who Should Attend?
Those people who are responsible for any type of event or public occasion such as: conferences, seminars, sports competitions, product launches, exhibitions, gala dinners, musical events, etc. Learn vital planning techniques that will help you to plan events better, but that can also be used in other areas of your work to help you to meet deadlines and co-ordinate projects.

About the Programme
Events - big or small - are successful when they run smoothly, adequate resources are provided for the participants, and attendees’ expectations are fully met. How many times have you been disappointed that there are too few / too many people, long queues for catering, nowhere to purchase a drink, insufficient lavatories provided,or nowhere to sit? When it comes to media coverage the amount of publicity generated often does not necessarily depend upon high budget advertising. Working with the media can be rewarding for your organization, and can often be done in a cost effective way. Learn to maximise opportunities for coverage, through shrewd planning and co-ordination. The key to good event management is planning and preparing effectively, providing for contingencies, and having a flexibleand adaptable approach.

Course Objectives

• To learn basic planning and organizing skills to ensure any event you organize completes on schedule and on target
• To understand the mechanisms to control the cost of an event
• To learn to derive maximum PR benefit from an event
• To understand the value of making contingency plans

What You Will Gain

• The confidence to arrange events which run smoothly and are a credit to your organization
• A step-by-step guide on how to produce timely, well-run occasions, functions and events that everyone will remember
• An insight into how to harness creative ideas and turn them into an event with flair and imagination

Programme Contents

• Defining Your Target Audience / Publics
• Exploring The Different Types Of Events:
  • Exhibitions
  • Conferences
  • Dinners
  • Seminars
  • Music Festivals
  • Sports Tournaments
  • Other Events
• Obtaining The Correct Permissions
• Controlling Costs
  • Forecasting Direct Budget Expenses
  • Making Re-Imbursements
  • Auditing Requirements
• Planning & Organizing
  • Team Briefings
  • Using Consultants
• Working With The Media
• Printed Materials
• Promotional Items
• Staffing
• Sponsorship
• Communications Planning
• The Impact Of Lighting
• Providing Power & Water
• Using A Decorative Theme
• Tentage
• Medical Provisions & Safety Issues
• Security Concerns
• Crowd Control
• Liaising With The Police

1 Day - Non-Residential
Location: Dubai

Delegate spaces available on the following course dates:

Date: 9th October, 2008
Brochure Price: Dhs 1580.00
Online Price: Dhs 1,501.00 (Save 5% Online)

Case studies & practical exercises will be used during the course to make this a lively & participative programme. Delegates will have the opportunity to discuss ideas & concerns regarding forthcoming events they are responsible for co-ordinating. It is impossible to anticipate every eventuality, but this course will give a thorough grounding of what the event manager should expect.

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals and that will also be an important tool for management reference.

Total investment includes - Training Materials, Lunch & Refreshments.

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