Nader Al Adawi

MBChB, D.T.C.D
Senior Management Associate, Spearhead Training, U.A.E.

Nader is a qualified medical doctor, who moved into the field of pharmaceutical sales, and then into a senior professional corporate training career, with a multi-national pharmaceutical company, before joining Spearhead Training in 2010.

He is a graduate from Alexandria Medical School, and in 1981 began his career as a General Practitioner in the Ministry of Health Hospitals, as well as in Alexandria private hospitals and polyclinics. As a doctor, he treated thousands of patients, and earned a reputation for being very ‘patient focused’, with a total customer service orientation. His interpersonal skills created a high level of patient care, making him a very respected and popular doctor.

Eight years later, in 1989, Nader gained a Diploma in Chest Medicine from Alexandria Medical School. He then worked for one year as a Chest Specialist, as a team member in specialised hospitals, dedicated to pulmonary diseases. This experience highlighted the importance of creating effective teams, with clear goals and objectives, aimed at ensuring consistently high performance.

In 1990, Nader decided to change careers and took up the post of Medical Representative for an International Pharmaceutical Company (Sandoz, a Novartis Company) in Egypt, selling a wide range of pharmaceutical products, in both private and hospital markets. In 1991, he moved to Saudi Arabia as Institution Medical Representative for Cilag AG, a Swiss-based pharmaceutical company. Over the next three years (1990-1993) he assumed increased sales responsibilities, eventually rising to the position of Hospital Sales Manager, in 1994. During this period he gained increasing knowledge of the sales function, which helped in understanding the skills required to be effective at the highest level of business-to-business selling.

Nader has extensive ‘hands on’ experience in people management, developing effective teams, and people motivation. His role as a Sales Manager and Team Leader was based on a belief that human capital is the cornerstone for the success in any business, and that performance improvement is directly linked to effective training and development.

With the merger between Cilag, and Janssen, a leading Belgian pharmaceutical company in 1994, Nader was assigned as Marketing Manager for Biotechnology products. In this role, he was responsible for creating the marketing strategy, and implementing the marketing tactics, for a highly sophisticated medicine, aimed at treating anaemia caused by renal failure. In this capacity he organized training activities for many sales representatives, developing a number of training programmes on product knowledge, medical background, business understanding, and customer profiling.

Working in the marketing function exposed Nader to potential clients of different cultures and nationalities. He worked closely with many healthcare key opinion leaders, to develop educational programmes for their staff and medical departments. This also helped him understand the explicit requirements of customers.

The continuous business growth, introduction of new products, and the expansion of its sales force, encouraged Janssen–Cilag to establish a Middle East Training Department, aimed at maximising the development of the existing sales teams. Due to his expertise and knowledge, Nader was chosen to head this initiative.

He began his full-time training career as a Field Force Trainer with Janssen – Cilag in 1997, eventually becoming the Training Manager for Saudi Arabia, Egypt, and the other Gulf countries.

Nader has a progressive view about Training, Learning and Development, and is highly competent in planning, developing, implementing and evaluating different training strategies. He can design a comprehensive range of soft skills training programmes, and has excellent knowledge of different learning styles, ensuring a varied, creative, and motivating learning environment. Nader encourages his delegates to participate and interact throughout his training sessions, and his style is aimed at engaging and encouraging participants, so they are fully participative in the training room.

Nader’s philosophy is that ‘training is like mining’. It is about digging deep into people and helping them discover the gems hidden within. By doing this they can realise their true potential. Nader decided he wanted to pursue a full time career in a training organization, and joined Spearhead Training in July 2010, from Saudi Arabia, as a Senior Management Associate. Fluent in both Arabic and English, he is able to deliver courses bilingually with English materials, or in Arabic, with Arabic training materials.

Spearhead Training is able to offer more than 60 courses in English. A large number of these can also be delivered in Arabic, or bilingually (English / Arabic).

Nader’s key areas of expertise include:

Management & Leadership
>Developing Management Skills
>Supervisory Management Skills – For 1st / 2nd Level Supervisors
>Coaching For Optimum Performance
>Driving Performance – Key Competencies
>Creative Problem Solving & Decision Making
>How To Conduct Effective Meetings
>Planning & Organizing Skills

HR Management & Training
>Train The Trainer – Group Training Techniques

Customer Service
>Etiquette For Excellent Customer Service

Sales & Marketing
>Improving Your Sales Skills – The Key Elements Of Successful Selling
>Presentation Skills – Making A Powerful Impact On Any Audience
>Negotiation Skills

Personal Development
>Brilliant Body Language!
>Developing Effective Interpersonal & Communication Skills
>Self & Time Management