Aisha Akhtar

B.Sc. (Hons)
Senior Management Associate, Spearhead Training, U.A.E.

Aisha is an enthusiastic and performance-driven professional who has lived in the Middle East since 1983. She has vast experience in the areas of Marketing and Sales Management, and is a trained Microsoft Office Specialist. She is a graduate in Marketing (BSc Hons) from the National American University, South Dakota. Aisha began her professional career working in the Sports Retail Industry in Dubai, and enhanced her business acumen by being promoted and given Brand Marketing responsibility for a major sports distributor throughout the whole GCC region. In this key role she handled various brands including Puma, Nike, Jansport, Dr Martens, Replay, Dada, etc.

During her time in this position, she was responsible for sales forecasting, procurement from principals, and distribution to customers and suppliers throughout the Middle East, with major clients in KSA, Oman, Kuwait, Lebanon, and Bahrain. As the company was relatively new and growing, Aisha also handled part of the logistics function, mainly responsible for managing and maintaining movement of goods to customers, as well as overseeing administration and invoicing. It was at this time that she developed her passion for MS Excel, experimenting in preparing complex formulated sheets to handle the incoming and outgoing stocks.

She left this post in 2004 and moved into the publishing industry, specialising in sales and marketing of mass circulation media, including business directories, online marketing, and other types of promotional media. In 2007 Aisha joined Spearhead Training in a Client Relationship position. In 2008 she was promoted to Quality Control and Marketing Manager, responsible for ensuring that everything delivered to Spearhead’s 1900+ clients is of a consistently high quality. In addition to her strong commercial background, Aisha also possesses a sound knowledge of Finance, as a member of the Associated Certified Chartered Accountants (U.K.), and has completed 5 key subjects (including Corporate & Business Law, Performance Management, and Management Accounting), making her a good ‘all rounder’ when it comes to understanding best business practices.

During her time with Spearhead, Aisha has increased her knowledge and interest in I.T. by producing high quality PowerPoint presentations, Excel worksheets, etc., by using programmes ranging from MS Office Applications, to complex software like Adobe Photoshop and Illustrator. Demonstrating her passion for developing people and upskilling them, she has delivered in-house training courses on MS Office Applications, and qualified as a Microsoft Office Master to deliver these courses to Spearhead customers.

Aisha is able to deliver the following courses for Spearhead:

Microsoft Office Courses
> Microsoft Word
> Microsoft Excel
> Microsoft PowerPoint
> Microsoft Outlook
> The Transition From Microsoft Office 2007 To Microsoft Office 2010