Nisrine El Hajji

B.A. (Marketing), Masters (Marketing, Management & Communication)
Senior Management Associate, Spearhead Training, U.A.E.

Nisrine El Hajji is an Arab national, who has worked in the U.A.E. since 2002. She grew up in France and was educated in Morocco, (Bachelors Degree, Marketing), the U.S.A. (part Masters in Business Administration) and France (Masters Degree in Marketing, Management and Communication) at ESC, the French Post-Graduate Institute in Toulouse. She is fluent in three languages – English, Arabic, and French.

With the combination of her academic studies and work experience, Nisrine has a strong background in Sales, Marketing, and Communication. Throughout her business career she has worked with leading brands, and participated in major marketing projects aimed at generating demand, increasing brand recognition, and improving the organization’s bottom line. Her diverse experience across a range of industries (hospitality, media, real estate, HR, etc.,) has given her wide exposure to using, and adapting, various sales and marketing strategies for different industries.

One of Nisrine’s greatest strengths lies in her expertise of strategic Management & Marketing, and making powerful use of CRM (Customer Relationship Management), she has built up an extensive experience in marketing and commercial management in fast-paced industries dealing with multiple stakeholders and working on strategy development and deployment, organization effectiveness and performance improvement.

Highly qualified, with a rich and varied career covering major organizations such as Hilton, Showtime, and Manpower, Nisrine brings her experience of Sales and Marketing with these companies, into the training room. She feels that delegates will be better able to understand management, sales, marketing, and customer service concepts, when the trainer is someone with extensive ‘hands on’ experience. Nothing is better in the training room than hearing real life examples and using relevant and interesting case studies. Nisrine’s courses include many case studies from Middle Eastern and global markets.

Nisrine is a strategic, analytical and innovative thinker, able to turn concepts and plans into practical working procedures. She has a passion for sharing knowledge, which made her decide to pursue a career in training. She derives immense satisfaction from interacting with people and enlightening them in the training room. Her ability to think on her feet, her pragmatic approach and strong interpersonal skills, are the building blocks of her ability to deliver very high levels of training and customer service to Spearhead’s clients.

During her time in the region Nisrine has also developed business plans for major Media clients in the U.A.E. and Saudi markets, written for Gulf Marketing Review, and prepared papers on branding and its relationship to corporate growth for various clients across a wide range of industries.

Nisrine’s key areas of expertise include:

Management & Leadership
>Event Management
>Strategic Thinking & Planning
>The Fundamentals Of Project Management
>Creative Problem Solving & Decision Making
>Supervisory Management Skills – For 1st / 2nd Level Supervisors

Customer Service
>Customer Focused Management
>Etiquette For Excellent Customer Service
>Telephone Skills & Customer Care

Sales & Marketing
>Key Account Management
>FMCG Selling
>Essentials Of Marketing & Preparing An Effective Marketing Plan
>Strategic Marketing Workshop
>Improving Your Sales Skills – The Key Elements Of Successful Selling
>Advanced Selling Skills
>Presentation Skills – Making A Powerful Impact On Any Audience

Personal Development
>Brilliant Body Language!
>Be A Better Listener – Active Listening Skills
>Assertiveness Skills (& Dealing With Difficult Situations)
>Developing Effective Interpersonal & Communication Skills
>Stress Management
>Self & Time Management
>Understanding Emotional Intelligence