Habib Sabeh

B.Sc. (Marketing and Advertising), B.A. (Business Administration)
Senior Management Associate, Spearhead Training, U.A.E.

Habib is a Lebanese national with a very strong track record in Sales and Marketing across the MENA region. He has over eighteen years experience in Sales, Marketing Strategy, Consultancy, Management Development, Media Marketing, PR, Event Management, Creative and Slogan Effects in Advertisements. Habib is fluent in three languages (Arabic, English and French).

A Beirut College University graduate in Marketing and Advertising, Habib began his career in 1991 as a Sales and Marketing Executive, but rapidly gained promotion to a post as Marketing Manager for Dalbani Group in Beirut. In 1999, he was promoted to the position of Sales and Marketing Director for an FMCG company. In this post he was responsible for developing a national awareness campaign to create a strong market for what became a leading children’s consumer brand of chocolate. His debut in the UAE started as the Sales and Marketing Manager for Emirates Outdoor Group, responsible of the company marketing activities. In this role he was responsible for sales executives, target achievements, daily sales report meetings, team management, marketing and sales strategy, and key negotiations.

In 2006, Habib moved to Al Aqariya Media Group, in Dubai, to take on two roles as the Group Director of Sales and Marketing, and General Manager of Al Dar international publication which successfully promoted and launched two magazines and one Arabic newspaper. In 2008 he left these two posts for the position of Business Development Director of GMW (Global Media Works), the media arm of B E International (A leading global Arab communications group founded in New York). In this role he was responsible for marketing and media for ten companies within the group, including events, branding, exhibitions, PR, and real estate.

Habib has worked with many sector categories in his career including: the Automotive industry, FMCG and Personal Care, IT, Real Estate, Investment, Travel and Tourism, and Media. This diversified portfolio of achievements ensures that he brings real life Middle East experiences to the training courses that he delivers.

Habib has been involved in complex negotiation and sales situations, working with high profile companies such as Philips, DAMAC, Nakheel, Al Qudra, Motorola, H2H, Mitsubishi, Cirque Du Soleil, Manpower, Al Waab City (Qatar). In his Sales and Marketing, and Negotiation Skills training programs, he brings this expertise into the training room.

Having worked in commerce and business for over 18 years, Habib decided that he wished to put his skills to use in a different role, and decided to move into training. In 2009 he joined Spearhead as a Senior Management Associate. He enjoys developing individuals and believes that training provides him with the opportunity to use his experience to enhance the careers of others. His aim is to help those attending his programs, to improve their business performance. As he says: “this is the key objective of Spearhead”.

Habib holds a PMP certificate; he applied his Project Management knowledge on most of his work experience. He says “Project Management is the key to success for all businesses, since most of the subjects in the course handle all the aspects of any project regardless big or small”. Habib is a Member of the Project Management Institute (PMI) in the U.S.

Habib’s key areas of expertise include:

Management & Leadership
> Developing Management Skills
> Supervisory Management Skills - For 1st / 2nd Level Supervisors
> Leading High Performance Teams
> Strategic Thinking & Planning
> Change Management
> Creative Problem Solving & Decision Making
> Planning & Organizing Skills
> Your First Steps To Project Management
> Project Management Professional