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Advanced Business Writing Skills
الكتابة المهنية للأعمال - المستوى الثاني


'Take The Lead... And Learn Top-Class Business English Communication'

'قم بالقيادة... وتعلم أفضل درجات التواصل المهني بللغة الإنجليزية'



*Prior to attending any of the Business Writing Courses, a written Assessment will be conducted to ensure delegates attend the course that best matches their written English ability.

Who Should Attend? 
Those who have successfully mastered the basics of standard English, and now need to be able to express their ideas more clearly and effectively, at an advanced level.  Whether you are summarising reports to present key information to senior management, or writing to your key customers, this is the course for you.  Participants should already have a good comprehension of Business English, but may have trouble knowing how to begin, or follow through, on various types of business correspondence.  This course begins with a brief review of techniques from Professional Business Writing Skills..

About The Programme
This advanced programme has been designed to perfect your Business Writing Skills. You will gain practice in writing a variety of business correspondence, both formal and informal, as well as enhancing your accuracy and written fluency. This course is an excellent way to ensure you lead the way, and set examples for others to follow.

Course Objectives
  • To review the basic principles of Business Writing
  • To understand what your key message is, and deliver it in a courteous, clear, and concise way
  • To practise using positive language, especially when giving bad news
  • To understand how to adjust your language for different types of readers
  • To develop scanning and summarising skills, reading a longer text and reducing it to its essential meaning
  • To gain proofreading skills to give your writing the professional touch

What You Will Gain
  • Confidence in writing at an advanced level
  • The ability to use the right type of language to suit your audience
  • The skills necessary to produce top-quality written communication
  • Accuracy, fluency, and advanced proofreading skills

Programme Content


DAY ONE

  • Getting Started: The Four Stages Of Writing, Mind Maps, And Bullet Points
  • Case Study: The Impact Of Poor Communication On Business
  • The 7 'C's Of Written Communication
  • Inverted Pyramid Style Of Writing 
    >Delivering The Key Message  
    >Stating The Purpose Using The 4 'I's
  • Using Positive Word Power In Negative Situations
  • Using The Right Words To Suit Your Audience

DAY TWO

  • Scanning And Summarising
  • Putting It Into Practice - Some Example Modules: 
    >Writing A Complaint Email 
    >Responding To Customer Complaint Letters / Emails 
    >Accepting And Declining Invitations 
    >Financial Collection Letters 
    >Covering Letters For Job Applications 
    >Dealing With Non-Response To Previous Communications 
    >Sending Confirmations And Polite Reminders
  • Proofreading Skills
  • End Of Course Assessment And Feedback Session


Please note, that while this is a Public Course, wherever possible the Tutor will try to adapt the materials according to the Business Writing needs of the individual participants.

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

End of course ILM Assessment: each delegate will be required to do a written one-hour Assessment at the end of the course. Delegates must get a 50% pass mark to receive an ILM Certificate.

Total Investment: AED 4,600/- + VAT (applicable as of 1st January 2018), which includes - ILM Registration, Training Materials, Lunch and Refreshments. Discount available for multiple bookings. 


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