The Essentials Of Digital Marketing - Distance Learning Programme

The First Steps To Establishing Your Digital Footprint In The Market

The Essentials Of Digital Marketing – Distance Learning Programme

2 day(s)

From: AED2,900.00

Description

Who Should Attend?

This online programme is targeted at anyone looking to gain the expertise and knowledge to develop an effective, and sustainable Digital Marketing strategy for their organization or clients.

Introduction

Virtual selling has today become the norm in many established global markets. Digital marketing has grown significantly, because even when life returns to relative normalcy, customers will continue to buy online, adhering to a habit they have adopted during their COVID-19 experience.

Course Objectives

  • To leverage digital marketing skills as a business continuity plan
  • To know how to define the ‘new customer needs’ to create the best possible customer experience
  • To understand the digital planning process, and formulate an effective strategy
  • To learn the different types of digital marketing, and understand which digital marketing metrics can support your marketing objectives

What You Will Gain

  • The ability to use digital marketing to expand the ‘Total Addressable Market’
  • A clear understanding of how to use the various digital platforms to maintain momentum in times of crisis

Programme Content

DAY ONE 
  • Digital Marketing And COVID-19
    > Digital Transformation
    > The Digital Marketing Framework
    > The Post-Pandemic World
  • The Digital Audience
    > The New Customer Needs
    > The Buyer Persona
    > The Digital Customer Journey
DAY TWO 
  • Building An Effective Digital Marketing Strategy
    > Situation Analysis
    > Digital Marketing Objectives
    > Digital Marketing Tactics And KPIs
  • Digital Marketing Platforms
    > Owned Media, Paid Media, And Earned Media
    > Digital Marketing Channels
    > Content Management

During the COVID-19 crisis, a number of our programmes will be offered online with reduced hours and a reduced investment, but with maximum effectiveness.

Please contact us for specific details on the courses we are running. Our Business Development Staff will be happy to provide you with further details.

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total ONLINE Investment: AED 2,900/- + VAT

From: 16th August 2020

To: 17th August 2020

Duration: 2 day(s)

Location: Online

From: 13th September 2020

To: 14th September 2020

Duration: 2 day(s)

Location: Online

The Essentials Of Digital Marketing – Distance Learning Programme

2 day(s)

From: AED2,900.00