Description
Who Should Attend?
This course is targeted at anyone looking to gain the expertise and knowledge to develop an effective, and sustainable, digital marketing strategy for their organization, or clients.
About The Program
The course provides a comprehensive overview of the key pillars of today’s fast-moving digital marketing framework. It offers a transitional process into digital marketing, and the key elements of what it takes to be ‘digitally ready’ for today’s marketing challenges.
Course Objectives
- To understand the organizational and structural changes required to be digitally effective
- To know how to define the ‘digital audience’ in order to create the perfect customer experience
- To understand the digital planning process, and formulate a strategy to execute the overall communication strategy
- To learn the different types of digital marketing, and the various uses of social media platforms
- To understand which digital marketing metrics can support your marketing objectives
- To identify the components of your digital marketing budget
- To become fully acquainted with digital marketing terminology
What You Will Gain
- A clear understanding of the importance of digital marketing
- The ability to create a digital marketing strategy and tactical plan
- Knowledge of digital marketing best practices and success stories
- Creating a digital marketing plan for your organization
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