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Cross-Cultural Business Etiquette Workshop


'Learn How To Create A Winning Multicultural Workplace'

Who Should Attend? 
This course is essential for anyone, working and living in the Gulf region, who has limited awareness of how to conduct themselves in a multicultural society, such as the UAE / GCC.

About The Programme 
The GCC workforce ranks as one of the most culturally diverse in the world, with many nationalities living and working in the region. We are all aware that effective team performance depends on good, clear communication. This programme provides you with the cultural awareness tools necessary to avoid causing unintentional offence, or misunderstanding, and the ability to create a positive first impression. It is designed to increase awareness of the potentially negative impact of 'stereotyping'. The course focuses on how tact, and a flexible approach to communication, can develop a winning formula within teams composed of different nationalities. 

Good interpersonal skills and cultural sensitivity are essential elements for highly productive employees. Being able to deal effectively with people from different cultures and backgrounds is vital for success in today's competitive global business environment. Cultural sensitivity has become a vital component of day-to-day business activity.

Course Objectives
  • To enable participants to gain a clear understanding of the multicultural issues in the workplace
  • To recognise how these issues have the potential to affect performance and interpersonal relationships
  • To consider the role of good interpersonal skills in the multicultural workplaces of the Gulf region
  • To encourage delegates to become aware of how they can successfully operate within a multicultural environment, and the importance of creating a positive, lasting first impression

What You Will Gain
  • Techniques for improving the clarity of the message to be communicated within a cross-cultural team
  • A clearer understanding of how your own culture influences your behaviour, and how to maximise interactions with others
  • An understanding of the appropriate protocol and business etiquette needed in a cross-cultural environment

Programme Content

  • Cultural Sensitivity
    >What Is 'Culture'?
    >Understanding Different Aspects Of Culture
  • What Are Our Values?
  • Understanding Why Values Are Important To Cultural Awareness
  • 'Culture Shock'
  • Defining 'Cultural Shock'
  • The Implications Of 'Culture Shock'
    >Working With Cross-Cultural Teams
    >Cross-Cultural Competencies
  • The Dangers Of Stereotyping
    >Dealing With Stereotyping
  • Communication
    >Barriers To Communication, Building Walls Activity
    >Overcoming The Barriers To Effective Communication
    >Listening
    >Tact And Diplomacy
    >Language / Nuances
    >Empathy With Others
    >Building Rapport
  • Behavioural Styles
  • Etiquette
    >Greetings
    >Presentation / Dress
    >Manners / Protocol
  • Action Plan For Future Learning
(Role-plays will be conducted during this programme)

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED / QR 2,150/- which includes - Training Materials, Lunch and Refreshments. Discount available for multiple bookings.


Date: 24th Sep 2017
Duration: 1 day
Location: Qatar
Brochure Price: AED / QR 2,150/-
Online Price: AED / QR 2,043/-
Date: 29th Oct 2017
Duration: 1 day
Location: Dubai
Brochure Price: AED / QR 2,150/-
Online Price: AED / QR 2,043/-
Date: 16th Nov 2017
Duration: 1 day
Location: Abu Dhabi
Brochure Price: AED / QR 2,150/-
Online Price: AED / QR 2,043/-
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