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Our Trainer

Danos Parpotta

B.Eng. (Hons)
Senior Management Associate, Spearhead Training



Danos is a UK national, with over 20 years’ experience in sales, finance, customer service, coaching, and management. He has a proven track record of success, having worked for leading automotive brands in a number of positions, and in different markets.

As a Trainer, he has exceptional communication skills, and the ability to identify within a short period of time, the individual strengths of people. He delivers his courses with clarity, humour, a high level of energy, positive engagement, and active participation from the delegates. His courses are always known for their lively, interactive discussions, and impactful results.

Danos was educated in London, where he obtained a B.Eng. (Hons) Degree from the University Of Hertfordshire. At university, he worked on a number of technical projects, including wind tunnel research to reduce aerodynamic drag in Formula 1 cars. It was working on such projects that first raised his interest in the automobile industry. As part of his degree studies he also studied Psychology, which helped foster a keen interest in human social interactions. It was the combination of these two passions – technology and psychology – that gravitated him towards the automotive industry, and a career path within it.

In 2002, Danos started working for Honda UK in a sales position, based in London. His success in this role, and an aptitude for delivering outstanding customer service, gained him rapid promotion to Business Manager. In this position, he was responsible for a team of ten salespeople, and had responsibility for all negotiations within the dealership, including finance solutions for customers. In this role, he developed a comprehensive understanding of the sales process, especially the key importance of top-class aftersales service.

Danos used his keen aptitude for training, to develop his team in ‘negotiation skills’, ‘advanced selling’, ‘delivering exceptional customer service’, and ‘converting passive customers into active buyers’. The automotive industry is considered one of the most challenging sales environments to work in, due to its highly competitive nature and the complexity of customer requirements. To excel in such an environment required excellent interpersonal skills, a clear understanding of identifying customer needs, the ability to build rapport and trust with customers, and a commitment to deliver outstanding aftersales service. Danos developed these skills in himself and the teams he managed, and can convey the key essentials of these elements in his training programmes.

In 2010, Danos was approached by BMW UK, to work for them as Senior Sales Controller. He was rapidly promoted to Finance Manager, and then to Sales Manager, where he was responsible for delivering ‘budget-beating’ performances, monthly team appraisals, and creating marketing campaigns to drive the business forward. He continued to be involved in training and coaching his sales teams in ‘best practice’. This proved to be very successful, with his department dramatically improving in terms of profitability, customer service, sales volume, and staff retention. This was even more significant as it was achieved in a weak post-Recession economic environment. Danos led by example, believing successful managers should be able to ‘walk the talk’, to earn the respect of their teams. He also believes managers should focus on ‘team synergy’ and individual strengths. At the heart of all his training in the automobile industry lies a belief that each customer is treated as an individual. At BMW, Danos introduced a bespoke sales process, involving his sales team adapting the complete sales process to meet very specific individual customer needs.

In 2015, Danos relocated to the UAE to take up a position with BMW in Dubai. Applying many of the skills and methodologies he had introduced in the UK, he rapidly developed a notable track record in sales and customer service.

Following success at BMW Dubai, he was approached to take up a position as Sales Operations Manager with one of the UAE’s leading luxury car dealerships. This role provided several unique opportunities to implement best practice from the UK, aimed at delivering outstanding customer service to purchasers of world-class vehicle brands, including the likes of: Ferrari, Maserati, Lamborghini, Rolls Royce, Bentley, Maybach, etc. The sales training focused on ‘customer-centric’ selling of the highest standard – based on excellent product knowledge, and a total focus on the individuality of each customer purchasing such high value products. This strategy involved developing a specific CRM system, across all showrooms, that could identify, and capture, personal preferences of customers’ history, marketing data, management sales reports, service job cards, and follow-up diaries for the sales teams. Danos was also heavily involved in creating a company handbook and a new Mission, Vision, Values, structure.

Over his working career, Danos developed a passion for training, and in 2016 decided that he wanted to pursue training and development as a full-time career.

He has worked in challenging economic environments, in both the UK and the UAE, where he succeeded in achieving great success with the brands he represented. Danos firmly believes that the key to sales success is consistency, honesty, integrity, and having a genuine ‘interest’ in customers. He believes that understanding a customer’s ‘story’, and identifying their personal reason ‘why’ they want to buy, is what lies at the heart of successful selling. Danos brings to the training room a proven track record in sales, with great real-life examples that delegates can easily identify with. He is dedicated to ensuring that each of his delegates leaves the training room with enhanced skills that will have a clear, tangible effect back in the workplace.

Danos’ sales, negotiation, management, and coaching experiences offer insightful knowledge to his delegates. He emphasises the importance of integrity and customer focus as the two key factors in building long-term customer relationships. These two elements, combined with his lively delivery in the training room, ensures that his delegates leave with new skills, new insights, and a significantly changed approach to their roles.

Danos joined Spearhead Training in 2017 as a Senior Management Associate.

His key areas of expertise include:


City & Guilds – ILM Courses
(ILM) سيتي أند جيلدز - دورات

Management & Leadership Training Courses
القيادة والإدارة

Customer Service Training Courses
خدمة العملاء

Sales & Marketing Training Courses
المبيعات والتسويق

Personal Development Training Courses
تطوير الذات

Additional Courses (In-Company Only)
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