Description
Who Should Attend?
The program is designed for mid-level to upper-level executives, who play a strategic role in developing products and managing brands. Marketing and sales professionals, business owners, business development teams, and business unit managers, seeking strategic frameworks that drive corporate success, will also benefit from this highly regarded marketing course.
About The Program
Strategic marketing identifies and utilises an organization’s competitive advantage in its current and future markets, to determine the best resource allocation and activities – to create mutually beneficial value for itself and its customers.
By the end of the program, delegates will have acquired the thought processes, frameworks, and analytical tools, to optimise their strategy for meeting the demands of today’s complex, competitive, and constantly changing marketplace.
Course Objectives
- To assess your organization’s current strategic marketing plan and identify barriers to achieving high performance
- To use market analysis and feedback to gain a competitive advantage
- To design and implement strategic and operational marketing plans that create sustainable customer value
- To learn a range of marketing control metrics to track success
- To learn the importance of Digital Marketing as part of the overall Marketing Strategy
What You Will Gain
- The opportunity to appreciate the critical importance of customer focused and competitive focused marketing strategies
- The ability to identify the key strategic issues and performance gaps
- The opportunity to use different strategic analysis tools and techniques
- The structure of a powerful strategic marketing plan
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