Nisrine El Hajji, an Arab national based in the UAE since 2002, brings a truly global perspective to her work.  Educated across three countries – Morocco (Bachelor’s in Marketing), the USA (partial MBA), and France (Master’s in Marketing, Management, and Communication) – she possesses a diverse academic foundation.  Fluent in English, Arabic, French, and Turkish, Nisrine leverages over 23 years of experience to drive business growth in the Gulf across varied sectors, including Telecommunications, Satellite Television, Hospitality, Pharmaceuticals, and Real Estate.

While highly regarded for her exceptional Sales and Marketing capabilities, Nisrine’s expertise extends far beyond these core areas, making her a highly versatile and impactful trainer.  Her dynamic career has seen her successfully lead and contribute to numerous strategic initiatives across diverse business domains.  She uniquely combines practical, real-world experience with strong theoretical foundations, enabling her to tailor programs that are both relevant and impactful for her audience.

Nisrine’s comprehensive skill set spans critical business functions.  In Project Management, she has a proven track record of leading cross-functional teams for business start-ups and product launches.  Her ability to apply rigorous project management methodologies consistently ensures deliverables align with strategic business objectives, integrating meticulous planning, effective stakeholder engagement, and robust risk management from concept to completion.

Her deep knowledge also extends to financial analysis, budgeting, and interpreting key financial statements, establishing her as a sought-after trainer for Finance for Non-Finance Professionals.  She delivers engaging workshops throughout the Middle East, equipping professionals from diverse industries with the essential skills to interpret financial statements, manage cost centers, and create optimized budgets.  Her sessions skillfully demystify finance, empowering decision-makers to act confidently with clear financial insight.

When it comes to Strategic Management and the Balanced Scorecard, Nisrine partners directly with senior management and C-suite executives, facilitating workshops designed to transform vision into concrete objectives, actionable strategies, and measurable KPIs. Through her skillful implementation of the Balanced Scorecard framework, she ensures organizations achieve seamless alignment between their strategic goals and operational execution, consistently driving tangible results.

Additionally, Nisrine has coached and trained sales professionals in Negotiation and Key Account Management, with a focus on navigating complex B2B sales environments.  She structures negotiation processes for a wide variety of clients, enabling them to secure long-term, high-value partnerships.  Her work in Leadership and Business Acumen is equally notable; she coaches senior leaders on critical skills such as people management, decisive action under uncertainty, and process re-engineering, empowering professionals at all levels to thrive in today’s fast-paced business landscape.

Nisrine’s training sessions are distinguished by their ability to bridge the gap between theory and practice.  She ensures that every concept introduced is grounded in real business challenges and solutions, making the learning highly relevant and engaging.  A key feature of her sessions is the use of real-world case studies where she draws from actual business scenarios to illustrate complex ideas, encouraging participants to analyze and learn from practical examples.

Equally important is her emphasis on practical application.  Participants consistently leave her sessions with ready-to-use resources such as business plan templates, strategic scorecards, and negotiation playbooks – tools that directly support long-term implementation and measurable on-the-job performance improvement.  Moreover, a significant strength of Nisrine’s facilitation is her ability to customize content to suit the specific industry and organizational context of her audience.  She prioritizes a thorough scope definition before any engagement, ensuring that the material is aligned with the strategic priorities and operational realities of the client.

In 2009, Nisrine joined Spearhead as a Senior Management Associate.

Her key areas of expertise include:

Management & Leadership

• Developing Management Skills (City & Guilds ILM Recognised)
• Supervisory Management Skills (City & Guilds ILM Recognised)
• Leading High Performance Teams For Stronger Business Performance (City & Guilds ILM Recognised)

Business Skills

• Creativity & Innovation Workshop
• Strategic Thinking & Planning
• Creative Problem Solving & Decision-Making (City & Guilds ILM Recognised)
• The Fundamentals Of Project Management (City & Guilds ILM Recognised)
• Event Management (City & Guilds ILM Recognised)
• Planning & Organizing Skills – Achieving Your Highest Priorities
• Change Management

HR / Human Capital Management & Training

• Human Capital / Human Resource (HR) Management Skills (City & Guilds ILM Recognised)
• Train The Trainer – Group Training Techniques (City & Guilds ILM Recognised)

Customer Service

• Excellence In Customer Service
• Customer Care & Telephone Skills
• Etiquette For Excellent Telephone Skills
• Customer Relationship Management
• Developing A ‘World-Class Customer Service’ – As A Competitive Strategy

Administrative Skills

• Office Management & Administration (City & Guilds ILM Recognised)
• Professional Secretarial & Administrative Skills
• The Perfect PA – For PAs & Executive Secretaries

Sales & Marketing

• Closing Sales
• Professional Sales Skills – The Key Elements Of Successful Selling (City & Guilds ILM Recognised)
• Advanced Selling Skills
• Negotiation Skills – Learn How To Negotiate Like A Professional!
• Advanced Negotiation Skills – Learn How To Be A Master Negotiator!
• Managing A Winning Sales Team!
• Strategic Marketing – For Today’s Business!
• The Essentials Of Digital Marketing
• Social Media Marketing For Business
• Key Account Management
• Effective Retail Selling Skills
• Learning Powerful Telesales Skills

Personal Development

• Presentation Skills – Making A Powerful Impact On Any Audience (City & Guilds ILM Recognised)
• Advanced Presentation Skills
• Self & Time Management
• Stress & Anger Management In The Workplace
• Developing Effective Interpersonal & Communication Skills (City & Guilds ILM Recognised)
• Assertiveness Skills (& Dealing With Difficult Situations)
• Understanding Emotional Intelligence (City & Guilds ILM Recognised)

Business Writing Courses

• Professional Business Writing Skills (City & Guilds ILM Recognised)
• Advanced Business Writing Skills (City & Guilds ILM Recognised)

Finance Courses

• Financial Awareness For Non-Financial Person

Additional Courses (In-Company Only)

• Public Relations
• Corporate Communication
• Performance Management & Appraisals
• Financial Awareness For The Non-Financial Person
• Essentials Of Marketing & Preparing An Effective Marketing Plan
• Taking Minutes Of Meetings