Nisrine El Hajji is an Arab national, who has worked in the UAE since 2002. She grew up in France and was educated in three different countries – Morocco (Bachelors Degree in Marketing), USA (part Masters in Business Administration) and France (Masters Degree in Marketing, Management and Communication) at ESC Postgraduate College, Toulouse. She speaks four languages – English, Arabic, French and Spanish.
Nisrine has extensive front-line experience in strategic marketing, and a track record of in-market activity implementation in response to market needs of both business start-ups and well-established companies, across a wide range of industries.
Throughout her career, she has worked with global organizations and leading brands, developing and executing marketing plans aimed at generating demand, increasing brand recognition, and improving overall business performance. Her diverse experience across a range of industries (hospitality, media, real estate, HR & training, entertainment, etc.) has given her valuable knowledge and expertise on how to use the right sales and marketing tools to achieve premium growth.
One of Nisrine’s greatest strengths is her expertise in strategic marketing, strategic management, advanced selling, and customer relationship management (CRM). She has also built up extensive experience in commercial management in fast-paced industries, dealing with multiple stakeholders; working on strategy development, deployment, organizational effectiveness, and performance improvement.
During her time in the region, Nisrine has developed business plans for major media clients in the UAE and Saudi markets, written for Gulf Marketing Review, and prepared papers for various clients on branding, and its relationship to corporate growth.
Nisrine is a ‘hands-on’ professional, with 15 years of achievements in marketing, communication, brand development and strategy. She is a proficient all-round management and marketing professional, with the ability to coach on best practice in sales, leadership, communication, presentation, new media marketing, and team building skills.
Nisrine is a strategic, analytical, and innovative thinker, able to turn concepts and plans into practical working procedures. She has a passion for sharing knowledge, and this made her decide to pursue a career in training. In the training room, she derives immense satisfaction from interacting with delegates and imparting knowledge. Her pragmatic approach, ability to think on her feet, and strong interpersonal skills, are the building blocks of her ability to deliver very high levels of training to her delegates.
She joined Spearhead as a Senior Management Associate in 2016.