Our Trainers

The Spearhead Training Team are all dedicated to bringing you world-class training. Our Trainers have all been selected because of their track record and ability to deliver 'on target' training in the training room. All Trainers work exclusively for Spearhead. We do not employ freelance trainers.

Nisrine El Hajji

BA (Marketing), MA (Marketing, Management, And Communication)

Senior Management Associate

Nisrine El Hajji is an Arab national, based in the UAE since 2002.  She grew up in France and was educated in three different countries – Morocco (Bachelors Degree in Marketing), USA (part Masters in Business Administration) and France (Masters Degree in Marketing, Management and Communication) at ESC Postgraduate College, Toulouse.  She speaks four languages – English, Arabic, French, and Spanish.

Throughout her 20+ years of professional Sales and Marketing experience in the Gulf, she has worked with leading brands in Telecommunications, Airports, Five Star Hotels, Pharmaceuticals, Airlines, International Car Rental, HR Recruitment, Satellite Television, Real Estate, etc., delivering a range of impactful courses.  She developed, and delivered, Sales and Marketing programmes aimed at generating increased demand, wider brand recognition, and improving overall business performance.  In a consultancy role for Spearhead, she has also worked with organizations in both the public and private sector, including Sharjah Commerce & Tourism Development Authority, Lacoste, Mercedes, and others.  She helped define their strategic paths, from product development, to customer engagement and feedback.

During her time in the region, Nisrine has successfully executed route-to-market projects as she helped companies reposition their products to match the consumer needs and the changing market dynamics. She has created business plans for major media clients in the UAE and Saudi markets, written for Gulf Marketing Review, and prepared papers for clients on branding, and its relationship to corporate growth.

Nisrine has also delivered end-to-end sales trainings to help B2C and B2B companies further penetrate their existing market and reinforce their competitive advantage.  Her diverse portfolio of experience has provided her with the valuable knowledge and expertise, to utilise the right Sales and Marketing tools, to achieve maximum growth and return on Investment for her clients.

Her greatest strengths as a Trainer are her expertise in Strategic Marketing, Strategic Management, Leadership & Teambuilding, Advanced Selling Skills, Key Account Management, Communication Skills, Presentation Skills, Customer Relationship Management (CRM), and New Media Marketing.

Nisrine’s Sales and Marketing courses help the participants gain a thorough understanding of the customer’s pain points, map out a plan to address them, communicate the benefits offered by the client’s solutions, and incite action.  She uses real-life case studies and coaches her delegates on best practices for maximum learning impact.

Nisrine is a strategic, analytical, and innovative thinker, able to turn raw concepts and plans into practical working procedures.  She has a passion for sharing knowledge, and this made her decide to pursue a career in training.  Nisrine brings fresh perspectives and best practices, into her training, and derives immense satisfaction from interacting with her delegates.  Her pragmatic approach, ability to think on her feet, and strong interpersonal skills, are the building blocks of her capacity to deliver powerful training to her delegates; training they can immediately apply back in their workplace.

In 2009, Nisrine joined Spearhead as a Senior Management Associate.

Her key areas of expertise include:

Management & Leadership

  • Developing Management Skills (City & Guilds ILM Recognised)
  • Supervisory Management Skills (City & Guilds ILM Recognised)
  • Leading High Performance Teams For Stronger Business Performance (City & Guilds ILM Recognised)

Business Skills

  • Creativity & Innovation Workshop
  • Strategic Thinking & Planning
  • Creative Problem Solving & Decision-Making (City & Guilds ILM Recognised)
  • The Fundamentals Of Project Management (City & Guilds ILM Recognised)
  • Event Management (City & Guilds ILM Recognised)
  • Planning & Organizing Skills – Achieving Your Highest Priorities
  • Change Management

HR / Human Capital Management & Training

  • Human Capital / Human Resource (HR) Management Skills (City & Guilds ILM Recognised)
  • Train The Trainer – Group Training Techniques (City & Guilds ILM Recognised)

Customer Service

  • Excellence In Customer Service
  • Customer Care & Telephone Skills
  • Etiquette For Excellent Telephone Skills
  • Customer Relationship Management
  • Developing A ‘World-Class Customer Service’ – As A Competitive Strategy

Administrative Skills

  • Office Management & Administration (City & Guilds ILM Recognised)
  • Professional Secretarial & Administrative Skills
  • The Perfect PA – For PAs & Executive Secretaries

Sales & Marketing

  • Closing Sales
  • Professional Sales Skills – The Key Elements Of Successful Selling (City & Guilds ILM Recognised)
  • Advanced Selling Skills
  • Negotiation Skills – Learn How To Negotiate Like A Professional!
  • Advanced Negotiation Skills – Learn How To Be A Master Negotiator!
  • Managing A Winning Sales Team!
  • Strategic Marketing – For Today’s Business!
  • The Essentials Of Digital Marketing
  • Social Media Marketing For Business
  • Key Account Management
  • Effective Retail Selling Skills
  • Learning Powerful Telesales Skills

Personal Development

  • Presentation Skills – Making A Powerful Impact On Any Audience (City & Guilds ILM Recognised)
  • Advanced Presentation Skills
  • Self & Time Management
  • Stress & Anger Management In The Workplace
  • Developing Effective Interpersonal & Communication Skills (City & Guilds ILM Recognised)
  • Assertiveness Skills (& Dealing With Difficult Situations)
  • Understanding Emotional Intelligence (City & Guilds ILM Recognised)

Business Writing Courses

  • Professional Business Writing Skills (City & Guilds ILM Recognised)
  • Advanced Business Writing Skills (City & Guilds ILM Recognised)

Finance Courses

  • Financial Awareness For Non-Financial Person

Additional Courses (In-Company Only)

  • Public Relations
  • Corporate Communication
  • Performance Management & Appraisals
  • Financial Awareness For The Non-Financial Person
  • Essentials Of Marketing & Preparing An Effective Marketing Plan
  • Taking Minutes Of Meetings
Nisrine El Hajji

Nisrine El Hajji

Senior Management Associate