Description
Who Should Attend?
Those who are responsible for events such as conferences, seminars, product launches, exhibitions, gala dinners, concerts, competitions, etc., as part of their job role. Delegates will learn the vital planning and management techniques to help them meet the objectives and demands of a variety of events and projects.
About The Program
Events – big or small – are successful when they run smoothly, with appropriate resources, and when the strategic objectives are fully met. The key to effective event management is planning and preparation, providing for contingencies, and having a flexible and adaptable approach to manage different situations.
This program provides highly participative activities to lead delegates through the process of managing an event, from concept and planning, to execution and evaluation. By the end of the program, delegates will be able to utilise a basic framework they can implement back in the workplace.
Course Objectives
- To understand the role of an event manager / organizer
- To learn basic planning and organizing skills to ensure an event completes on schedule, and within budget
- To understand the role of events in the context of integrated marketing communications, as part of promoting the business strategy
- To explore creativity in designing event concepts
- To understand the importance of managing teams for a successful event
- To examine the use of cost control mechanisms
- To review the importance of sustainable event planning
- To learn the value of contingency planning
- To understand the importance of post-event evaluation
What You Will Gain
- The confidence to organize events which run smoothly and are a credit to your organization
- A step-by-step guide on how to produce timely, well-run, events that stakeholders and attendees will remember for all the right reasons
- An insight into how to harness creative ideas, and transform them into unique events
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