Professional Sales Skills – The Key Elements Of Successful Selling

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

End of course ILM Assessment: Each delegate will be required to do a written one-hour Assessment at the end of the course. Delegates must get a 50% pass mark to receive an ILM Certificate.

Total Investment: AED 6,900/- + VAT, which includes – ILM Registration, Training Materials, Lunch and Refreshments. Discount available for multiple bookings.

Description

Who Should Attend?

This dynamic, fast-paced sales course is designed for the business-to-business salesperson with some experience in sales, but no formal training, or someone in need of a refresher sales course. It will also benefit anyone wishing to move into sales, someone who has been newly appointed to a sales position, or anyone thinking of ‘business-to-business’ sales as a career.

About The Program

Delegates will learn the techniques and skills needed by the professional ‘business-to-business’ (B2B) salesperson, in these highly competitive times. It is a very participative course which reinforces learning points, through syndicate and practical exercises. It is also a very helpful course for those people who have just been appointed to a sales position, and who need to fully understand the key concepts and structure of a sale. All the processes of B2B selling are covered in an easy-to-understand, step-by-step format.

Course Objectives

  • To provide each delegate with a carefully structured plan for effectively selling their products and services in fiercely competitive market conditions
  • To look at the key stages of a sale, and clearly identify areas where each delegate needs improvement
  • To provide delegates with many practical tools that will lead to improved personal performance in their day-to-day work in sales
  • To help delegates gain a new momentum for their sales development
  • To improve the ability of each delegate to look at various problems in sales with a completely fresh perspective
  • To provide each delegate with a range of helpful and practical suggestions to enable them to improve their overall sales performance

What You Will Gain

  • A clear understanding of all the stages of the ‘business-to-business’ sales process
  • A more confident and competent approach to the whole sales process
  • Knowledge of how call cycles and ratios are key to sales success
  • A clearer understanding of pricing and margins
  • A 100% ‘customer centric’ approach of how to sell
  • A dramatic new momentum for your sales development
  • The ability to put various problems of selling into fresh perspective
  • Many helpful and practical ideas and suggestions to assist you in your day-to-day work
  • An interchange of new thoughts and ideas, with other delegates and the Tutor

Additional information

Knowledge Area

Sales & Marketing

What's Next in Learning

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