AI Essentials For Sales & Marketing

Practical AI For Smarter Sales And Marketing

1 Day(s)

1 Day(s)

Who Should Attend?

Sales and marketing professionals, managers, and executives who want a practical introduction to using generative AI in their work.  No prior AI experience is required.

About The Program

This practical one-day program introduces generative AI for sales and marketing.  Participants learn a simple prompt structure, apply it to selected workplace tasks, and improve outputs through guided practice.

Course Objectives

  • To explain key generative AI concepts and limitations
  • To apply a simple structure for effective prompts
  • To create AI-assisted outputs for sales and marketing tasks
  • To improve AI outputs for relevance, accuracy, and tone
  • To identify responsible ways to use AI-generated content

What You Will Gain

  • A practical structure for writing and improving prompts
  • AI-assisted drafts for selected sales and marketing tasks
  • Techniques for adapting content to different audiences
  • A checklist for reviewing AI outputs responsibly
  • Generative AI Essentials
  • Writing Effective Prompts
    • Purpose, context, instructions, and format
    • Refining outputs through follow-up prompts
  • AI for Sales
    • Drafting customer-focused sales messages
    • Preparing responses to common objections
    • Practice: creating and refining a sales prompt
  • AI for Marketing
    • Generating campaign and content ideas
    • Adapting messages for different audiences
    • Practice: drafting and adapting social content
  • Reviewing and using outputs responsibly
    • Checking accuracy, relevance, and tone
    • Protecting confidential information
    • Practice: improving a workplace output

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED 2,300/- + VAT, which includes – Training Materials, Lunch and Refreshments. Discount available for multiple bookings.

Who Should Attend?

Sales and marketing professionals, managers, and executives who want a practical introduction to using generative AI in their work.  No prior AI experience is required.

About The Program

This practical one-day program introduces generative AI for sales and marketing.  Participants learn a simple prompt structure, apply it to selected workplace tasks, and improve outputs through guided practice.

Course Objectives

  • To explain key generative AI concepts and limitations
  • To apply a simple structure for effective prompts
  • To create AI-assisted outputs for sales and marketing tasks
  • To improve AI outputs for relevance, accuracy, and tone
  • To identify responsible ways to use AI-generated content

What You Will Gain

  • A practical structure for writing and improving prompts
  • AI-assisted drafts for selected sales and marketing tasks
  • Techniques for adapting content to different audiences
  • A checklist for reviewing AI outputs responsibly
  • Generative AI Essentials
  • Writing Effective Prompts
    • Purpose, context, instructions, and format
    • Refining outputs through follow-up prompts
  • AI for Sales
    • Drafting customer-focused sales messages
    • Preparing responses to common objections
    • Practice: creating and refining a sales prompt
  • AI for Marketing
    • Generating campaign and content ideas
    • Adapting messages for different audiences
    • Practice: drafting and adapting social content
  • Reviewing and using outputs responsibly
    • Checking accuracy, relevance, and tone
    • Protecting confidential information
    • Practice: improving a workplace output

Please contact us for specific details on the courses we are running. Our Business Development Team will be happy to provide you with further details.

Before the course, each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course, each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total ONLINE Investment: AED 1,850 + VAT

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