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AI Essentials For Sales & Marketing

Supercharge Campaigns And Close Deals Faster With AI-Driven Insights

1 Day(s)

1 Day(s)

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Additional Dates

Who Should Attend?

This course is designed for sales and marketing professionals, managers, and executives who want to leverage AI and prompt engineering to enhance their strategies. It is suitable for individuals with varying levels of AI knowledge, including those with no prior experience.

About The Program

This course is designed for sales and marketing professionals, managers, and executives who want to leverage AI and prompt engineering to enhance their strategies. It is suitable for individuals with varying levels of AI knowledge, including those with no prior experience.

Course Objectives

  • To understand the fundamental concepts of AI and Generative AI and their relevance to sales and marketing
  • To grasp the core principles of prompt engineering and its role in maximizing the effectiveness of AI interactions
  • To apply AI tools to enhance various sales functions, including closing sales, developing advanced selling skills, and improving negotiation tactics
  • To utilize Generative AI to streamline marketing activities, such as strategic marketing brainstorming and the creation of engaging social media content

What You Will Gain

  • Proficiency in Prompt Engineering to apply effective structures that elicit desired outputs from AI
  • Enhanced sales performance by using AI to generate persuasive pitches, handle objections, and simulate negotiation tactics
  • Strategic marketing efficiency by leveraging AI for innovative brainstorming and crafting optimized social media content
  • Practical hands-on experience in applying AI to real-world scenarios to improve productivity and decision-making
  • Basics of AI and Generative AI
    • Overview of AI and generative AI and their importance in prompt engineering
    • Key terminologies and concepts
  • Prompt Engineering Overview
    • Explanation of what prompt engineering is and its applications
    • Examples of effective prompt structures in AI interactions
  • Closing Sales
    • Activity: Use ChatGPT to generate compelling sales pitches and responses to common objections
  • Advanced Selling Skills
    • Activity: Practice using AI to create personalized selling scripts and strategies for different customer personas
  • Negotiation Skills
    • Utilize AI to simulate negotiation scenarios and provide feedback on negotiation tactics
  • Strategic Marketing
    • Activity: Use ChatGPT for brainstorming marketing ideas and crafting strategic content
  • Social Media Marketing for Business
    • Use AI tools to draft engaging social media posts and analyze audience engagement patterns

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED 2,150/- + VAT, which includes – Training Materials, Lunch and Refreshments. Discount available for multiple bookings.

Who Should Attend?

This course is designed for sales and marketing professionals, managers, and executives who want to leverage AI and prompt engineering to enhance their strategies. It is suitable for individuals with varying levels of AI knowledge, including those with no prior experience.

About The Program

This course is designed for sales and marketing professionals, managers, and executives who want to leverage AI and prompt engineering to enhance their strategies. It is suitable for individuals with varying levels of AI knowledge, including those with no prior experience.

Course Objectives

  • To understand the fundamental concepts of AI and Generative AI and their relevance to sales and marketing
  • To grasp the core principles of prompt engineering and its role in maximizing the effectiveness of AI interactions
  • To apply AI tools to enhance various sales functions, including closing sales, developing advanced selling skills, and improving negotiation tactics
  • To utilize Generative AI to streamline marketing activities, such as strategic marketing brainstorming and the creation of engaging social media content

What You Will Gain

  • Proficiency in Prompt Engineering to apply effective structures that elicit desired outputs from AI
  • Enhanced sales performance by using AI to generate persuasive pitches, handle objections, and simulate negotiation tactics
  • Strategic marketing efficiency by leveraging AI for innovative brainstorming and crafting optimized social media content
  • Practical hands-on experience in applying AI to real-world scenarios to improve productivity and decision-making
  • Basics of AI and Generative AI
    • Overview of AI and generative AI and their importance in prompt engineering
    • Key terminologies and concepts
  • Prompt Engineering Overview
    • Explanation of what prompt engineering is and its applications.
    • Examples of effective prompt structures in AI interactions
  • Closing Sales
    • Activity: Use ChatGPT to generate compelling sales pitches and responses to common objections
  • Advanced Selling Skills
    • Activity: Practice using AI to create personalized selling scripts and strategies for different customer personas
  • Negotiation Skills
    • Utilize AI to simulate negotiation scenarios and provide feedback on negotiation tactics
  • Strategic Marketing
    • Activity: Use ChatGPT for brainstorming marketing ideas and crafting strategic content
  • Social Media Marketing for Business
    • Use AI tools to draft engaging social media posts and analyze audience engagement patterns

Please contact us for specific details on the courses we are running. Our Business Development Team will be happy to provide you with further details.

Before the course, each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course, each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total ONLINE Investment: AED 1,450 + VAT

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