Our Aim & Philosophy


Our Aim

To be the leading soft skills training organization in the region for the key areas of training we deliver – Management & Leadership, Business Skills, HR / Human Capital Management & Training, Customer Service, Administrative Skills, Sales & Marketing, Personal Development, Business Writing Skills, Finance, and Microsoft® Courses.

Our Philosophy

  • To achieve our aim with a totally ‘customer focused’ approach, and not a ‘money focused’ one.
  • To constantly strive to deliver consistently better quality training than our competitors.
  • To never ‘cut corners’ on quality, and to never be perceived as just an ‘invoice training company’.
  • To constantly focus on our four key areas of business:
    • Face-To-Face Programs
    • Virtual Instructor-Led Training (Online)
    • Tailored In-Company Training
    • Management Consultancy
  • To provide courses that are relevant and relate to the real-life work situations in the Gulf region and worldwide.
  • To differentiate ourselves from the competition with regard to our Public Courses, by having a non-negotiable maximum of 12 delegates on every program (or eight where appropriate, including Online Virtual Instructor-Led Training Programs), so that the Trainer:delegate ratio allows for excellent interaction between delegates and Trainer – providing maximum opportunity for effective learning and development to take place.
  • To ensure consistent success when delivering In-Company courses, by focusing on the four key stages required for success:
    • Thorough pre-course diagnostic work
    • Well prepared and professional training materials
    • Top-quality training delivery
    • Excellent ‘on time’ reports and feedback to the client
  • To implement a process of continual review and improvement for our internal systems, and in the preparation of our training materials.
  • To ensure our Business Development personnel work closely with the client and Trainers to consistently deliver what we promise.
  • To recruit high quality Trainers who always follow our procedures, and work closely with our Business Development staff and Administration, to produce the best training possible for the client, and have a commitment to improving what was delivered before.
  • To strictly follow the internal procedures of our company to ensure maximum quality control, and the smooth operation of both Public and In-Company courses.
  • To never compromise on quality and always apply stringent checks to eliminate errors.

By doing all of the above, we will maintain and enhance our reputation as a totally ‘customer focused’ company.

If we make a mistake, we will identify why and learn from it – so that it does not happen again.

We will constantly work with integrity, pride, teamwork and a 100% commitment to our internal and external customers, to produce the best results possible – while at the same time maintaining our competitive edge as a market leader, and meeting the expectations of our board and our shareholders.

About Us

Spearhead Gulf’s first Middle East office opened in Dubai in November 1997. Since then the company has established a powerful reputation for delivering training of the highest quality.

About Us

Corporate Social Responsibility

Spearhead personnel are actively involved in a number of projects in the UAE and overseas which support the protection of our environment, the development of people, and the protection of animals.

Corporate Social Responsibility

Why Choose Spearhead?

From the quality of our courses (which run with a maximum of 12 delegates) to the knowledge and experience of our team and highly qualified trainers there are many reasons to choose Spearhead.

Why Choose Spearhead?

Our History


Spearhead Gulf’s first Middle East office opened in Dubai in November 1997


In January 2001, the company opened its Abu Dhabi branch.


In July 2011, Spearhead’s new purpose-designed Middle East Head Office opened in Dubai.