Mohanned is a Senior Learning and Development Specialist, with over 16 years of experience in the Retail, Entertainment & Exhibitions industries. He is an Iraqi national, fluent in both English and Arabic, and has lived in the UAE since 2007.
His key areas of training expertise include experience in Training Design and Delivery, Instructional Design, Learning & Development, HR Processes, Sales, Project Management, Leadership & Management, Team Development, Planning & Organizing, Diversity & Inclusion, Customer Service, Coaching & Mentoring, Communication, Emotional Intelligence, Human Motivation, and Customer Relationship Management.
Mohanned’s passion for training began in 2014 after attending Spearhead’s ‘Train The Trainer’ course, equipping himself with skills and knowledge to be a successful corporate trainer. He began by delivering training on Sales and Customer Service topics as a Specialist Consultant, before taking a role at Dubai Duty Free as a Learning and Development Specialist, supporting the function to train over 6,000 employees. During his time at DDF, from 2018 to 2022, Mohanned successfully designed and delivered more than eleven leadership courses tailored for the Supervisors and Assistant Supervisors at Dubai Duty Free.
Recognised for his expertise, and in-depth knowledge in designing and implementing effective learning programmes and initiatives within a diverse organizational setting, both locally and regionally, Mohanned subsequently joined Majid Al Futtaim (MAF) – Entertainment as a Senior Specialist in Learning & Development.
During his tenure with MAF, Mohanned spearheaded impactful initiatives, including the successful launch of the six-month Al Rihal Programme, dedicated to the development of Emirati talent. Additionally, he also launched LEC Got Talent Programme, contributing to the vibrant employee engagement landscape at MAF.
Demonstrating his commitment to leadership development, Mohanned designed and delivered three tailored leadership courses through a comprehensive Training Needs Analysis (TNA) exercise for Mid-level Management at MAF from 2022 to 2023.
Mohanned’s contributions also extended to the Hala Programme, where he delivered over twenty sessions of a comprehensive three-day Sales & Customer Experience courses for new joiners. Furthermore, he played a key role during the onboarding of 130 employees at various levels for the opening of Snow Oman in 2022, showcasing his exceptional planning and management skills.
As an L&D Specialist, Mohanned meticulously designs and delivers training programmes, using the ADDIE framework (Analysis, Design, Development, Implementation, and Evaluation) while seamlessly incorporating relevant adult learning principles. This commitment to methodical, research-based instructional design ensures impactful, tailored, and measurable training initiatives.
Apart from his L&D expertise, Mohanned possesses strong project management skills, demonstrating a deep understanding of project lifecycles. During his time at Creative Channel, he leveraged this expertise in the Exhibitions industry, managing projects for clients participating in high-profile events like GITEX, COP28 in the UAE, and BlackHat in KSA.
Mohanned is a dedicated Life Coach who has conducted over fifty coaching sessions with clients following certification from the Robert Simic Coaching Institute (RSCI). He is an unwavering champion for unlocking human potential, believing that continuous learning and self-improvement are cornerstones for both professional and personal growth.
In 2018, Mohanned embarked on a journey of sharing insights on personal development through social media, subsequently earning invitations to appear on prominent TV channels such as MBC and Dubai TV. His engaging discussions on human behavior and personal growth has resonated with a diverse audience, resulting in a robust social media following, exceeding 360,000 across various platforms.
Mohanned is also the host of a successful podcast – ‘Sheno Al Qussa – شنو القصة؟’. Developing a successful podcast has taken careful planning and prioritising. Mohanned interviews aspiring individuals from all over the world – entrepreneurs, sports personalities, and individuals, who have a message and story to share that will inspire others. His additional skill set in Content Creation and Digital Marketing has afforded him a unique viewpoint, and many real-life case studies to refer to.
Mohanned’s enthusiasm in the training room is contagious, making even the most complex topics feel approachable and interesting. He designs energising activities, uses real-world examples, and humour to keep everyone involved and entertained. Participants find themselves not only learning valuable information, but also thoroughly enjoying the process.
Mohanned joined Spearhead as a Senior Management Associate in 2023. His key areas of expertise include:
Management & Leadership
- Leading High Performance Teams For Stronger Business Performance (City & Guilds – ILM Recognised)
- Supervisory Management Skills (City & Guilds – ILM Recognised)
- Coaching For Optimum Performance (City & Guilds – Recognised)
- Delegating Effectively & Empowering Your Team
- Motivating Your Employees
- Diversity, Equity, Inclusion, And Belonging (DEIB) – Success In The Workplace
Business Skills
- Creative Problem Solving & Decision-Making (City & Guilds – ILM Recognised)
- The Fundamentals Of Project Management (City & Guilds – ILM Recognised)
- Planning & Organizing Skills
- Creativity & Innovation Workshop
HR / Human Capital Management & Training
- Competency-Based Interviewing Skills – For Recruitment & Selection
- Train The Trainer – Group Training Techniques (City & Guilds – ILM Recognised)
- Developing A Training Needs Analysis
Customer Service
- Excellence In Customer Service
- Strategic Customer Relationship Management
- Developing A ‘World-Class Customer Service’ – As A Competitive Strategy
Sales & Marketing
- Professional Sales Skills – The Key Elements Of Successful Selling
- Closing Sales
- The Essentials Of Digital Marketing
- Social Media Marketing For Business
- Effective Retail Selling Skills
- Public Speaking / Advanced Presentation Skills
Personal Development
- Developing Effective Interpersonal & Communication Skills
- Understanding Emotional Intelligence
- Presentation Skills – Making A Powerful Impact On Any Audience (City & Guilds – ILM Recognised)
- Self & Time Management
- Stress & Anger Management In The Workplace
- Assertiveness Skills & Dealing With Difficult Situations
- Cultural Intelligence
- Building Your Personal Brand
Business Writing
- Professional Business Writing Skills
- Report Writing For Business
- Writing Winning Proposals
