Spearhead Training > Sales and Marketing > Strategic Marketing Workshop

Strategic Marketing Workshop
'Make Sure Your Products Are Placed For Maximum Advantage'

Who Should Attend?

Marketing Professionals, Corporate Senior Managers, Company Owners and senior staff interested in understanding the concept of Strategic Marketing. This course is aimed at those who wish to ensure the long term success of their organization by constantly meeting their customers' needs, now and in the future.

* This course builds on the foundations laid by Spearhead’s Essentials of Marketing course. Delegates should have attended this course, (or a similar offering by another company, in the past 3-5 years), to be able to fully benefit from the topics covered in the Strategic Marketing Workshop.

About the Programme

Strategic marketing is dedicated to ensure the foundations of a company remain strong and that its products, and future products, provide continued success! In order to guarantee a company’s long-term future it needs to be constantly questioning its marketing strategy. By keeping its ears, eyes, and minds open to the latest market trends, and understanding its current and potential consumers' real needs, a company can put itself in a desirable leadership position.

This programme includes a series of highly participative activities which will help guide the delegates to produce a carefully analysed marketing strategy to move their company forward. By the end of the programme, delegates will have acquired the thought processes, frameworks and analysis tools, needed to be constantly optimising their strategy to meet the demanding conditions of the marketplace.

Course Objectives

• To review the latest ideas in marketing to customers, such as Radical Marketing, Viral Marketing, Lovemarks, etc.,
• To learn how to understand your customers, their wants and needs, and how to get them coming back to you time and time again
• To use a variety of strategic analysis techniques to develop a powerful marketing plan
• To understand the process required to successfully implement your new plan
• To ensure your staff are correctly focused on your company’s marketing goals

What You Will Gain

• The opportunity to clarify your own understanding of strategy and how it can work for you and your company
• Identification of the key strategic issues in marketing today
• The opportunity to practise using different strategic analysis tools to help clarify your strategic environment

Programme Contents
DAY ONE

• How Strategic Marketing Can Enhance Your Traditional Marketing Efforts
• Understanding Customer Behaviour
• What Your Customers Want Vs Needs - Motivators Vs Hygiene
• Building Customer Loyalty - How To Get Your Customers 'On Your Side' & Selling For You
  • Radical Marketing
  • Viral Marketing
  • Lovemarks
• How To Turn Yourself Into A Niche Competitor No Matter What Your Size

DAY TWO

• Analysing Your Market, Competitors, & Trends, So You Can Position Your Products For The Future
  • External Vs Internal Strategic Analysis
  • Internal Analysis Tools: PESTLE, Gap Analysis, Identifying Competitive Capabilities, etc.
• Implementing Your Marketing Strategy
  • The Five Stages Of Planning & Implementing A Strategy
  • Strategic Option Analysis
  • Building A Business Case & Communicating Your New Strategy
• Aligning Staff Performance With Your Marketing Goals

2 Days - Non-Residential
Location:

Delegate spaces available on the following course dates:

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals and that will also be an important tool for management reference.

Total investment includes - Training Materials, Lunch & Refreshments.

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