B.Sc. (Marketing and Advertising), B.A. (Business Administration)
Senior Management Associate, Spearhead Training, UAE
Habib is a Lebanese national, with a very strong track record in sales and marketing across the MENA region. Before moving into training and development, he had over 20 years’ experience in sales, marketing strategy, project management, consultancy, management development, media marketing, PR, event management, creative and slogan effects in advertisements. Habib is fluent in three languages (Arabic, English and French).
A Beirut College University graduate in Marketing and Advertising, Habib began his career in 1991 as a sales and marketing executive, rapidly gaining promotion to a post as Marketing Manager for Dalbani Group in Beirut. In 1999, he was promoted to the position of Sales and Marketing Director for an FMCG company. In this post, he was responsible for developing a national awareness campaign to create a strong market for a leading children’s consumer brand of chocolate. His debut in the UAE started as the Sales and Marketing Manager for Emirates Outdoor Group, responsible for all marketing activities of the company. In this role, he was responsible for a team of sales executives, target achievements, daily sales report meetings, team management, marketing and sales strategy, and key negotiations.
In 2006, Habib moved to Al Aqariya Media Group, Dubai, to take on two roles as the Group Director of Sales and Marketing, and General Manager of Al Dar International Publication, which successfully promoted and launched two magazines and one Arabic newspaper. In 2008, he left these two posts to take up the position of Business Development Director of GMW (Global Media Works), the media arm of BE International (a leading global Arab communications group, founded in New York). In this role, he was responsible for marketing and media for ten companies within the group, including events, branding, exhibitions, PR, and real estate.
Habib has worked with many sector categories in his career, including: the Automotive Industry, FMCG and Personal Care, IT, Real Estate, Investment, Travel and Tourism, and Media. This diversified portfolio of achievements ensures that he brings real-life Middle East experiences to the training courses he delivers.
Habib has been involved in very complex negotiation and sales situations, working with high profile companies such as Philips, DAMAC, Nakheel, Al Qudra, Motorola, H2H, Mitsubishi, Cirque Du Soleil, Manpower, and Al Waab City (Qatar). In his Sales, Marketing, and Negotiation Skills training programmes, he brings this invaluable experience and expertise into the training room.
Having worked in commerce and business for over 18 years, Habib decided to put his skills to use in a different role; this resulted in a move into training and development. In 2009, he joined Spearhead as a Senior Management Associate. He enjoys developing individuals, and believes that training provides him with the opportunity to use his experience to enhance the careers of others. His aim is to help those attending his programmes, to improve their overall business performance. As he says, “This is the key objective of Spearhead.”
Habib holds a PMP (Project Management Professional) certificate, and believes he has applied his Project Management knowledge in much of his working career. He says, “Project Management skills are the key to success for many businesses, since most of the course topics deal with all the aspects of any project, regardless of whether it is big, or small.”
Habib’s key areas of expertise include:
City & Guilds – ILM Courses
Management & Leadership Training Courses
Customer Service Training Courses
Sales & Marketing Training Courses
Personal Development Training Courses
Finance Training Courses
Additional Courses (In-Company Only)